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There’s no denying that Kim Kardashian has incredible skin. Her smooth, line-free visage is probably a combo of good genetics, deep pockets that can afford all the weird and wonderful new facial techniques and a little bit of Botox and filler, but the reality is, she also maintains a solid at-home beauty regimen that keeps her looking forever young.

Kim’s latest beauty crush? A retinoid emulsion serum by cult cosmetics brand The Ordinary. If you’re familiar with The Ordinary (which is owned by Canada’s Deciem), you likely already know that the line’s claim to fame is its super affordable price points on products that actually work.

Kim revealed to Us Weekly that she’s added The Orginary’s Granactive Retinoid 2 per cent Emulsion serum, which costs just $9.80 (Canadian!) at Sephora, to her beauty arsenal in order to help “slow down the aging process.”

Um, we want to slow down the aging process for under $10, too! Who doesn’t?

The Granactive Retinoid 2 per cent Emulsion serum uses two kinds of retinoid actives — 2 per cent concentration of Granactive Retinoid and pure retinol in a protective capsule system — both of which promise to avoid irritation (a commonly experienced side effect of retinoid use), all while “delivering better visible results against signs of ageing,” according to the brand’s website.

It’s awesome to see a celebrity endorse a product that the average person can afford. (Though, truth be told, if we could justify $120 for a tub of La Mer’s rich moisturizer every month, we wouldn’t hesitate.) Not to mention, $9.80 a pop to test out this anti-aging serum that has Kim K’s stamp of approval is actually cheaper than going out for lunch with coworkers.

You’ve got to imagine that The Ordinary is celebrating Kim’s PSA, too. Now the whole world is going to know about this little no-frills label that could.

But folks who have been committed to The Ordinary since its inception (this writer, included) will probably be nervous that the sudden influx of star-powered attention will make products sell out faster than they already have been. But both The Ordinary and Sephora websites stock the stuff, and there are multiple standalone stores in Ontario and unsubstantiated rumours of more to come across the country in the future.

Hopefully we’ll still be able to get a little piece of Kim K into our own beauty regimens now that this news has broken.