When life gives you lemons, turn them into a viral breast cancer awareness campaign.
That’s what designer Corrine Ellsworth Beaumont did. The U.S.-born creative, who’s also the founder of Worldwide Breast Cancer, has developed a seriously cool campaign that’s rightfully gone viral. We’re talking over 7.3 million views on Facebook, and it’s even been translated into several different languages.
“Both my grandmothers died from breast cancer. And when the second one died, I thought I should know more about cancer than I do,” said Beaumont.
After the death of her second grandmother, Beaumont felt like she had more questions about her own risks for breast cancer than answers. And so, she decided to put her talent as a graphic designer to use, and created helpful visuals to show what various forms of breast cancer can look like.
Beaumont has digitally manipulated each fruit to show the various visual states breast cancer can present itself in. We all know to feel for lumps and bumps, but this simple, yet effective, representation aims to make both conversations and detection of the disease a little bit easier.
“I think the reason why it’s gone so viral is because people can look at the images without having to read anything. In one minute people can learn all symptoms of breast cancer without feeling like they’re being educated,” she explained.
We can all use a reminder to pay better attention to our bodies’ health, and when there’s some pretty, easy-to-understand art involved, it makes it that much easier.
Do you #KnowYourLemons?