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Forget tanning, which we all know is bad for us anyhow. There’s a new trend hitting the market known as reverse tanning, and it’s all about achieving the perfect, even skin tone.

Actually, it’s called “white-tanning” and it’s become quite popular all over Seoul, Korea.

So what is it? It’s a system that uses infrared light (unlike regular tanning, which uses UV light) to energize your cells, boosting collagen and elastin production. You know, those two little things that help keep your skin looking bright and young. The thing is, despite the name of the treatment, it doesn’t actually make your skin “whiter,” it just improves the overall skin tone.

Scientifically, it makes total sense. The technology was first developed by NASA scientists who were looking for a way to stimulate the body to heal itself quicker, and to help treat wounds in space. Now, Korean celebrities are singing praises for white tanning all over the country. Apparently, it’s become popular for many actors and models to tan (normally) in order to get the appropriate look for a shoot and then “revert” themselves to an even skin tone via white tanning.

However, beauty fans entertaining a white tanning session need to be aware that the treatment doesn’t actually erase any damage caused by UV radiation, so it’s not a ready-made excuse to go tanning in preparation for your next all-inclusive vacation. Plus, you’d have to sit under the lights for at least 200 minutes before you actually saw real results. With each session lasting roughly 20 minutes, that’s 10 visits before beautiful skin is yours.

Slowly but surely, the booths are making their way to North America. There’s already one set up at Joanna Vargas’s New York City spa under the LED Light Therapy Facial moniker, and the trend has hit San Francisco too. You can also get LED Light Therapy spot treatments in Canada throughout most of the major cities, although the non-tanning, white tanning beds are still on the horizon.

But hey, if it’s good for rocket scientists, it’s good for us too, right? Bring ’em on!