Kylie Jenner sets the record straight on cease and desist over ‘Rise and Shine’

Kylie Jenner has been a reality star and a makeup star, but earlier this year she also became a meme star. After posting a video tour of her Kylie Cosmetics office, Jenner created an online sensation thanks to one particular moment in the clip. No, it wasn’t the champagne machine, although #officegoals. Instead, it was the moment Jenner sang the words “rise and shine” to daughter Stormi, first setting off an internet-frenzy and now a rumuor that Jenner is suing companies who use the slogan.Following Jenner’s meme-tastic sweet moment that showed the creativity of the internet (check out some of the best memes here), the line was quickly turned into a full song by fans and even sampled by Ariana Grande. Jenner displayed some pretty impressive pipes for her rendition, but it’s tough to sing next to Grande. Jenner even launched her own Rise and Shine merch, because lbr, you don’t become a self-made billionaire by not capitalizing on pop culture moments. Unfortunately, all the sunshine and happiness from Jenner’s Rise and Shine moment turned dark this week when news broke that the lip kit queen was suing a small company that makes clothing with the words ‘Rise and Shine’ decorating the front of their shirts.The story was picked up by Australia’s Gold Coast Bulletin, who reported that the 22-year-old mogul had sent a cease and desist letter to the owner of the independent clothing brand Cased Clothing demanding that the company stop selling their Rise and Shine shirts, which have been available since 2018. A copy of the cease and desist was shared by Gold Coast Bulletin and News.com.au, as well as quotes from Cased Clothing’s owner, who the newspaper said did not want to be named. Now both Jenner and Cased Clothing are denying the reports.Jenner was the first to speak out on the events, tweeting that people should not believe everything they read. Jenner clearly stated twice on Twitter that she has not filed any lawsuits or sent a cease and desist letter.

guys, please don’t believe everything you read. I have not sent any Rise and Shine cease and desist letters. Rise and Shine was an unexpected moment.. I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago..

— Kylie Jenner (@KylieJenner) November 10, 2019

there are no law suits, no cease and desist letters. Happy Sunday

— Kylie Jenner (@KylieJenner) November 10, 2019

Cased Clothing also took to social media to set the record straight, saying they don’t wish to participate in the drama surrounding the rumours and were even forced to temporarily shut down their website.

 

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KYLIE HAS NOT SENT US ANY LETTERS. We are not being sued.. . . . All kardashian/Jenner “hate” comments will be deleted. We do not agree with bringing people down

A post shared by Casedclothing (@casedclothing) on Oct 31, 2019 at 11:53pm PDT

As for fans who still can’t get enough of the Rise and Shine movement, Jenner’s sweaters are still available online with a five-week wait and Cased Clothing is once again accepting pre-orders for their design.[video_embed id='1822570']How to decorate your office like Kylie Jenner[/video_embed]