It hasn’t even been two years since Kylie Jenner (and her mom, Kris Jenner, let’s be real here) launched her lip kit business. The date was Nov. 30, 2015, and the first run sold out in seconds. SECONDS. And what began as a passion project has since evolved into a massive business. According to Women’s Wear Daily, Kylie Cosmetics (former Kylie Lip Kits) has earned $420 million in revenue since its debut, and doesn’t seem to be slowing down anytime soon. Wow.
While there’s no word on her net profit, there are a lot of things Kylie Cosmetics doesn’t have to deal with, like the cost of shop fronts and managing retail staff. And thanks to her millions of followers on social media, it’s not like she has to spend on advertising or marketing. She’s the brand, she’s the face her fans want to see. Straight up, her lip injections were the best decision she ever made, from a business standpoint, at least.
To compare, WWD reports Tom Ford Beauty, owned by Estée Lauder, reached revenues of $500 million after a decade. It took Bobbi Brown, also part of the Lauder company, 25 years to reach the billion-dollar mark in 2016. And after 80 years, L’Oréal’s Lancôme finally hit that milestone in 2015. Kylie could do that in a fraction of the time.
Kylie Cosmetics is on track to see “a 25 per cent increase in sales this year,” reports WWD, putting projections for this year alone at $386 million. If she maintains that growth, Kylie (with help from Mama Mastermind; honestly, that smug grin on WWD‘s cover says it all) could be a billionaire by 2022.
Say what you will about the talentless Kardashians, but they prove time and time again they’re here to play. They may be reality stars at heart, but it’s their side projects that are the money makers. Everything they touch, from apps to games to clothes to makeup lines turn to gold. And when you look at it like that, you can’t hate them. You can only hate the game.