Kylie Jenner is facing backlash once again for her latest ad endorsement. It’s been just over six weeks since she gave birth to her daughter Stormi and the new mom is back to advertising waist trainers on her Instagram.
Jenner wears a black waist trainer, which is essentially a corset, in the photo advertising the company “Waist Gang Society.” The ad is for their package that’s specifically designed for new moms to “snap back” to their pre-baby bodies.
my girl @premadonna87 hooked me up with the @waistgangsociety snap back package. #ad waistgang has the BEST quality snap back products. make sure you get your package & follow @waistgangsociety to join & keep up the journey together. tag us in photos, and head over to www.whatsawaist.com NOW! Use code (Kylie) for an exclusive discount & I can keep up with your progress ‼ #waistgangsociety #waistgang #fitness #whatwaist #whatsawaist.com
Many new moms have spoken out against the toxic “snap back” culture that expects new moms to bounce back to their pre-pregnancy only weeks after giving birth.
Back in 2016, Blake Lively commented on the obsession Hollywood has created around women’s bodies post-birth saying, “I think a woman’s body after having a baby is pretty amazing. You don’t have to be Victoria’s Secret-ready right away. You’ve just done this incredible miracle that life has to offer.”
However, the ad doesn’t just concern new moms. Many of her fans are also calling Jenner out for continuing to promote these waist trainers and say that the product promotes unhealthy ideals of body perfection.
My god is kylie still advertising waist trainers (NOW POST GIVING BIRTH) to teenage girls !!! how can u be so filthy rich and still sell out for something that is so dumb and could potentially perpetuate negative body image in young girls
— ¿ Jackie ? (@jacq_dullea) March 20, 2018
Along with the pressure these beauty tools put on women in society, they’re also not necessarily effective or physically safe to use.
Caroline Apovian, M.D., professor of medicine at Boston University School of Medicine and a spokesperson for The Obesity Society, told Health, “If you’re going out and want to look really thin, I don’t see a problem with wearing one of these for an evening.”
When it comes to lasting results and long term use, Dr. Apovian said, “In my opinion, that is complete nonsense. The trainers can actually cause more bad than good. Acid reflux, loss of strength, and displacement of organs are all possible side-effects of waist training.”
This isn’t the first time Jenner has advertised these modern day corsets, and based on how much all the Kardashians love them we don’t see her quitting any time soon.