We’ve been waiting for news ever since we heard about The Launch, a new series that follows a group of unsigned musicians as they create a new original song, and turn it into a hit, all within the space of 48 hours. Making stars from scratch as it were, in just a few more hours than it takes to bake a cake. Cool concept, no?
As mentors were released we started getting kind of excited; record exec (and oh yeah, discoverer of one Taylor Swift) Scott Borchetta, Alessia Cara, Shania Twain, Boy George… we could continue if you have all day, but let’s leave it at, ‘these are some big names’ and move on.
Because now it’s time to get invested. The names of all 30 artists have been released. These are the talented few–chosen from over 10,000 applicants–who made it to The Launch. Every style and genre is represented here, from alt-rock to jazz, and everything in between.
These artists have been extensively vetted already; we know they’re talented, we know they’re ready, what we don’t know is who is going to be a star. We can’t wait to find out though.
Get ready for the inaugural season of The Launch on CTV in January, 2018.