On this week’s edge-of-your-seat episode of The Launch (Wednesdays at 9 p.m. on CTV), we saw musical artists from different decades representing different genres and completely owning both the recording booth and the stage.
Executive Producer Scott Borchetta was joined by super producer Dann Huff and Mötley Crüe bassist and songwriter Nikki Sixx to find the next Canadian artist to launch, with the ultimate choice on this week’s episode coming down to a split decision. Why? Because there’s just *that* much talent in the great white north.
Calgary’s The Static Shift made it straight through to the recording studio thanks to their throwback vibe of 1970’s rock, but it was down to the wire between Vancouver’s Sons of Daughters and Calgary’s Amy Bishop. Although Sons of Daughters showed off some impressive songwriting and harmonizing, Bishop’s stunning vocals had producer Huff comparing the mom of five to incredible artists he’s worked with, including Barbara Streisand, Mariah Carey, Faith Hill and Martina McBride. So yeah, she nailed her rendition of “Hallelujah.”
While we loved Bishop’s bluesy rendition of the original track “Wide Awake,” which pulled from Janis Joplin all the way to Mary J. Blige, The Static Shift’s undeniable on-stage charisma and ability to bring the 1970s into 2018 had them achieving rock star status and the honour of being this week’s launched artist.
Here are seven times The Static Shift gave us everything we’ve been waiting for:
WHEN THEY ANNOUNCED THEIR ROCK REVIVAL INTENTIONS
Before playing their first note, lead singer Mitchell told the cameras: “There is a rock revival coming and we’re really excited to be a part of that.” At that point, all we knew was that The Static Shift were three guys with bell bottoms and long hair. They had the look, but did they have the goods to be part of the rock revival? Oh yeah they did.
WHEN THEY INVOKED THE SPIRITS OF PAST ROCK GODS
Thanks to Mitchell’s work at a senior living facility, the residents have helped introduce the band to rock greats like Led Zeppelin, Howlin’ Wolf and The Allman Brothers Band. We thought Robert Plant was living in England, but it appears the rocker is living inside of The Static Shift’s Mitchell.
WHEN MITCHELL GAVE 100 PER CENT IN THE RECORDING STUDIO
Going 100 per cent on every take meant that Mitchell was at risk for losing his voice, but it also meant that he was setting up the band for a huge rock single. “Is there a risk that he could crash and burn?” asked Huff. “Absolutely. But that’s rock and roll.” As the great Steven Tyler said, sing with me, just for today.
WHEN THEY MADE US REVIST OUR FAVOURITE ROCK ALBUMS
We’ve already got “Wide Awake” on replay (download it here) and listening to The Static Shift makes us want to put together a playlist of Wolfmother, The Sheepdogs, Kings of Leon, Harry Styles and every artist keeping rock alive in 2018.
WHEN THEY GOT THE THUMBS UP FROM NIKKI SIXX
We would say that being a part of one of the most famous rock bands of all time makes Nikki Sixx an expert on what to look for in a rock band. So, we would also say that when Sixx praised the band for changing the ending of their song, that was a moment in rock history. “They must have talked about it, which makes me happy, because that’s what you do in a rock band,” said Sixx. “You say, you know what, let’s just take this thing up a notch and not tell anybody. That’s cool.” Rock and roll, baby.
WHEN THEY BROKE OUT THE KNEE SLIDE
What’s more rock and roll than a knee slide to kick off a rock and roll performance? Short of setting their guitars on fire–and let’s be honest, those guitars are way too nice to burn–knee slides are pure rock moves. As Mitchell said in the show finale, “The Static Shift could be the future of rock and roll.” Coulda, woulda, will be.
WHEN THEY INSPIRED FUTURE GENERATIONS OF ROCKERS
Nikki Sixx knows that every great rock artist started with some inspiration and pointed out that The Static Shift could be that band for someone watching at home. “You had guys that made you want to pick up that guitar and these kids could be that band,” said Sixx. Let the rock revival keep on rolling.
Missed the show? You can watch the entire episode right here, or see an extended director’s cut on CraveTV. The Launch is back next Wednesday on CTV at 9 p.m. ET with pop superstar Fergie and Canadian producer and songwriter Stephan Moccio, who will mentor a whole new crop of Canadian singers.