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Hailey Bieber is really taking to married life, and all the things that come with it – including her new name. In fact, she intends to build an empire on it, if her latest moves are anything to go by. Reports say her people recently filed paperwork to trademark “Bieber Beauty” in order to launch “beauty and cosmetics products.”

As it happens, she may be just the person for it. She’s certainly no stranger to fronting beauty campaigns, having been the face for Bare Minerals’ ‘Full of, Free of’ campaign, ModelCo, as well as L’Oreal Professionnel. Not only that – she’s let us in on a few of her personal beauty secrets (including how to fake a California glow, thanks Hails), so any chance to get a piece of the action is sure to go down as a success amongst her fans (and probably Justin’s too).

If the line does soon launch, she’ll be in the company of a range of celebs who’ve parlayed existing success into an eponymous beauty brand, including the likes of Rihanna, Kylie Jenner, and soon, Victoria Beckham.

 

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There were hints of the model’s latest ambitions, when she moved to trademark her new married name last fall, with the promise of a line of products including athletic shoes, apparel, lingerie, beachwear, and more. So this latest news isn’t all too surprising. But while that original line has yet to materialize, it seems like hubby Justin is also wanting to get in on the product market. He recently told Vogue he was taking time out to focus on his health, and launch streetwear line Drew House, which recently enjoyed its first pop-up at Art Basel in Hong Kong. So, it’s shaping up to a busy year in the Bieber household all around. As for us – we’ll be getting our Bieber Beauty pre-orders ready.