In the past, “diversity” might have included a token black model in a sea of white faces, or one racially ambiguous model in the background (is she Latina? Asian?). Nowadays, makeup brands have taken note: customers come in all shapes, shades and sizes, and campaigns should reflect this. Take Covergirl, who this year enlisted their very first male ambassador, James Charles. Maybelline followed suit and named Manny Gutierrez as their first male spokesperson.
Turns out beauty giant L’Oréal is listening too. Their True Match Foundation campaign includes transgender model, Hari Nef, male model Darnell Bernard, as well as a multicultural cast of faces including Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring, Alexina Graham, Olivia Culpo and Blake Lively, to name a few.
Naturally, Nef is all for it.
— hari nef (@harinef) January 9, 2017
And thankfully, apart from some trolls, the Internet was too.
— Lauren Hoffmann (@mrshoffy) January 9, 2017
shoutout to l’oreal for a trans/poc included commercial AND making more than 2 darker foundation shades
— vvitch (@yeezus__christ) January 9, 2017
A trans woman just gave the “Because I’m Worth It” on a L’Oreal commercial. Congrats on some history @harinef
— Guy Branum (@guybranum) January 9, 2017
— Wannabe Kate Libby (@uhluviuh) January 9, 2017
When huge beauty brands like L’Oréal choose diverse faces to represent their products, we can’t help but think that the industry is headed in the right direction. What’s more, with 33 foundation shades to choose from, looks like True Match may actually live up to its name.