In terms of their political outlooks, UK cosmetics brand Lush tends to skew pretty far to the left. They’re known for their progressive views and support for movements like fair trade, women’s rights, gay rights and more, consistently spreading awareness and raising money for charities.
Included in their 2017 collection, which they recently revealed at their annual Summit, is a volumizing hot oil treatment on a stick inspired by none other than Donald J. Trump and his pumped up coiff. It’s called Yuge, and it’s a really, really good stuff, guys.
The hair mask comes in a meltable block on a stick (more environmentally friendly packaging than a jar) that you dissolve in hot water before lathering it into your hair. It contains pineapple to clean, peppermint to enliven, and jojoba oil, olive oil and honey to add that presidential softness. It was presented at the Summit alongside a man dressed up as Trump with a “yuge” head. We’d recognize that massive orange globe anywhere.
The obvious dig on the American president comes after several posts to Lush’s Stories section of their website in which they speak out against Trump’s policies. Here’s a post they put together titled Our America Welcomes Refugees, which lets you know where they stand. Lush stores display a list of “We Believe” statements that they’ll be adding to this year with the words, “We believe that all people should enjoy freedom of movement across the world.”
It sounds like a pretty great product and a message that we want to support, too, but it isn’t quite ready yet. Yuge is currently being tested on Republicans and Democrats both at Lush’s hair lab in Dorset, UK. We don’t know quite when it’s set to hit Canadian stores, but we’ll be waiting.