Love is love, right? Well some don’t always see it that way, especially these days. That’s why we’re positively loving the new ads from natural bath product company Lush, which are making their rounds just in time for Valentine’s day.
The first ad hit social media last week and features a same-sex couple sharing some sudsy bath time together. Other than the actual picture though, there’s no reference calling themselves out for featuring two men. As far as we’re concerned, that makes it even better.
— Lush North America (@lushcosmetics) January 19, 2017
So sweet. There’s something really adorable about seeing two people just cuddled up and in love that you can’t help but smile about. But because one all-inclusive ad wasn’t enough, Lush kept going.
And so, the second ad came right in time for last weekend’s Women’s March. You couldn’t ask for better timing because let’s face it: what marching woman couldn’t use a soak after those empowering demonstrations?
— Lush North America (@lushcosmetics) January 22, 2017
This time the company used the hashtag #LoveIsLove but we see that as promoting the spread of love for a worthy cause. And apparently we aren’t the only ones since the reaction on social media has been just as strong. Probably because the company nailed it, yet again.
@lushcosmetics loving that you use a non heteronormative couple here. Take my money forever 💸💸💸💸💸
— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017
@lushcosmetics I’m single, but I can’t even be salty about this because of how effing cute it is! 😍😍😍😍❤❤❤
— Kayla Jones (@kaylamarrero) January 19, 2017
— Kitty Rhapsodos (@kitrhap) January 23, 2017
No wonder Lush employees love their company so much that they’re getting tattoos to represent it. At this rate, we might even consider one. Given all the hate going on in the world right now, it’s just nice to have something sweet to smile over, isn’t it?
Keep ’em coming, Lush. You guys are actually the (bath) bomb.