Gone are the days when a trip the makeup store meant swatching your arm with a million different eyeshadows, hoping to find a spare tissue to wipe it all off and repeat. Now, MAC wants to switch up that experience with their new in-store augmented reality mirror that allows customers to try on makeup simply by looking at their reflections.
According to PopSugar, the mirror will start out with 29 eye looks. We know what you’re thinking, virtual reality makeup application can be pretty hit or miss, but this state of the art technology maps looks to the face 30 times per second, and the looks are placed to a fraction of a pixel on the face. In other words, it looks pretty darn real.
“The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry,” said Tim Tareco, MAC’s senior vice president of global creative, visual merchandising and store design. “We believe this will be a game-changing addition to our stores.”
The mirror was developed by Toronto startup ModiFace, the company that’s worked with brands like Rimmel, Estée Lauder and Sephora to help make VR makeup testing possible via computer screens and apps. You might be familiar with Sephora Virtual Artist — a tool that lets you try on makeup products virtually before you purchase them online.
While our neighbours to the south can try out the mirrors at MAC stores now, us Canadians will have to wait til 2018 for the global roll-out. And though there’s nothing quite like the real thing (we’ll still be swiping that makeup on the back of our hands ’til we die), it’s nice to know there could be a less time consuming step in-between that could narrow down our options.