Madonna‘s MDNA skin care is already a top seller in Asia, and starting September 26th, we can finally get our hands on it too. “I’m tired of hearing people complain here that they can’t get it in America,” Madonna told WWD. And while Canada isn’t the USA, thanks to Barneys, us Canadians will have a chance to sample the finer side of skincare too. The line doesn’t come cheap. It consists of various masks, serums, a rose mist and a face wash and starts at $50 for a set of four eye masks. The MDNA Skin Rejuvenator Set is the priciest item at $600.
The aforementioned set comes with their signature chrome clay mask, which is made from volcanic ash and eliminates impurities while delivering hydration to the skin. The coolest part about it, though, is that it comes off with a magnet. This is the Missy Elliot video version of face masks.
“It’s a line I can use every day,” Madonna continues. “Some things I use when I don’t wear makeup and am not doing shows, and others are specifically good for having to apply makeup and be on stage under lights.…I developed it for me specifically, but it also feels universal. I mean, my children use it, my friends use it.”
She kicked off the American launch with some teaser campaign shots featuring Instagram sensation, @thefatjewish.
Consider us intrigued.