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As anyone who has ever worked in customer service can attest, the customer is always right. Or at the very least the customer should feel heard and understood.

Well apparently the social media team at popular makeup brand Z Palette, a company known for product tubes that magnetize into customized compacts, missed out on that memo. When some of the brand’s users declared the products — specifically its Z Potter, which removes other brand’s makeup tubes to use in their own compacts — were a little overpriced on social media, Z Palette bit back. Hard.

“You’re in a dorm room. It may be a stretch for your budget,” the company said, long with, “You look like a cheap date, but we’re not messing with you.”

That’s just the beginning though. The comments, which seem to have since been deleted, included other bits about people being “hot messes,” needing to look terms up in a dictionary and other slights and jabs. To make matters worse, the company also issued an apology that wasn’t really an apology, standing by its right to defend itself.

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That post has also since been deleted and it’s no wonder: users and influencers alike have been slamming the brand for bullying ever since the comments got out, something that will inevitably affect sales down the road.

Those are some pretty passionate reactions indeed.

Your move, Z Palette.