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Some dreams are too big for one man alone. Just ask Zack Brown, who turned to the Internet to help fund his goal: making a potato salad.

Although the 31-year old Columbus, Ohio, resident has always enjoyed potato salad — particularly on holidays like Memorial Day and the 4th of July — he’s never made one himself. So he started a Kickstarter campaign to raise funds for his plan to make a potato salad. At the time of writing, Brown’s campaign had amassed over $8,500 in pledges (escalating to over $70,000 a day later), far surpassing his initial goal of $10, with still plenty of days remaining in the month-long scheme.

“Basically I’m just making potato salad. I haven’t decided what kind yet,” reads his modest proposal. But as funds pour in from across the web, he’s added increasingly complex goals to keep pace with the money.

Brown now plans to make four different kinds of potato salad, including a vinegar-based salad, a vegan version and one with “fancy” mayo. He has pledged to consult a chef and has enlisted “a few talented individuals” to help him film the entire process, during which he will mention the names of donors as he makes the salad. The event will be streamed live online.

But as his dream expands, it gets riskier: Contributors at the $5-level receive the Deluxe Package: a bite of the potato salad, an online thank-you message, a photo of Brown making the potato salad and the opportunity to choose a potato salad-appropriate ingredient. One such donor has already suggested adding dried marshmallows.

Still, most contributors are taking the process as seriously as Brown himself, who tells TheLoop.ca that he started the Kickstarter project because there was “too much risk making it without the crowd backing.”

“For me potato salad is more than a dish, it’s a connection. Feelings of love, joy, family and friends,” writes one investor, while another recounts the story of her now-deceased father yelling at a country club manager when his 4th of July barbecue failed to include potato salad. Brown has since offered to use his project to honour her father in some way.

“Zack — we all know you can make this happen. Potato the hell out of that salad,” writes another backer, echoing the enthusiasm of most campaign contributors.

The potato salad/documentary/Internet phenomenon is set to culminate in December 2014. Why so far in the future?

“Logistics,” says Brown, whose challenges include figuring out how to ship bites of potato salad to far-flung donors.

“I promise you I am working with people right now to assess the feasibility of sending potato salad around the world,” he writes on his campaign page. “I will do everything I can to make a bite of potato salad a reality.”

In the meantime if you have a hankering for some spuds, try making one of these 10 creative versions. Yum!