You’re sitting on a bus, riding in cab or waiting for someone who is late. You wish you could open up Mario Kart, Super Mario Bros. or Donkey Kong and kill some time with some retro fun. But until now, that wasn’t possible. And it’s because Nintendo was noticeably absent from the mobile game space.
But today, Nintendo made an announcement: “Nintendo has decided to utilize smart devices aggressively,” said Nintendo president Satoru Iwata in a presentation.
One interesting tidbit is that Nintendo is not planning to duplicate its most popular titles. So, if Mario and Luigi come to your smart phone, it won’t be the Mario Bros. worlds you already know and love. And the same goes for every other game that took up most of your free time in your childhood.
It’s all very mysterious. But what if Nintendo teased its launch into the mobile space with some fun brand integrations? Perhaps Mario, down on his luck, could move to Calabasas and get taken under the wing of Kim Kardashian. He’d navigate the Hollywood hills, wine and dine with eligible bachelors or bachelorettes, have jobs arranged by his manager, Toad, and maybe stop the presses with a brand new ‘do?
Or what if Dr. Mario, who was essentially Mario in a white jacket, made a cameo in Candy Crush, and his pills were sugar blockers that prevented you from getting candy combos and beating levels? Wouldn’t that be fun?
We could speculate all day, but let’s just be happy that pretty soon it’ll be on like Donkey Kong.