Matthew McConaughey is coming for Jen Aniston's Insta crown

Matthew McConaughey has had many movie roles over the years: heartthrob, attorney fighting for justice, chilled-out stoner. But Thursday night on The Tonight Show Starring Jimmy Fallon (weeknights at 11:35 p.m. ET on CTV), he played up what appears to be his favourite role: the University of Texas's Minister of Culture. Wait, what?

Taking the stage amid a massive spectacle that included cheerleaders, banners, bunting and waving flags, Matthew tore through an M.O.C. banner to the tune of “I Fought the Law and the Law Won.” Was he going to announce his run for Governor at the same time? Who could say?

Turns out, McConaughey's just fulfilling his role as Culture Minister, an honour that was bestowed upon him by UT back in January. Then, without any prompting from Jimmy, Matthew decided to give a TED talk on Texas.

“The great thing about Austin is to make it here, all you gotta be is yourself. You can be a cowboy, a hippie, an American Indian, an Asian, lesbian, white, black, brown, yellow, a blue-haired dwarf, and you are welcome in Austin.” With his southern drawl, he continued, “In Austin nobody is too good, but everybody is good enough.” Alright, alright, alright.

He proved how good everyone truly is with an epic group selfie with a bunch of PUMPED UP college students. At the end of the interview, Fallon offered McConaughey the unparalleled honour of taking a pic with a talkshow host à la Ellen at the 2014 Oscars. Is he trying to take on Jennifer Aniston in the eternal bid for the internet's heart? Perhaps. And star-studded selfies are definitely the way to do that.

But McConaughey may have dipped into a little controversy when he decided to address all the “newcomers” to Austin. “To all newcomers, we got a 125 a day coming here, if you don’t wanna come here and respect our values and our traditions and our core soul, please keep on flying. Drive on by.” He went on to announce that he thinks the longstanding "Keep Austin Weird" slogan could do well to be changed to "Keep Austin Austin."

All of this can be either explained, or further complicated, by Matt's new Instagram account. In his first post a few days prior to the appearance on Fallon, he shared a video where he wondered aloud if he was ready to have a dialogue about his views rather than a monologue. Whatever the meaning, looks like we'll be hearing a lot more from Mr. McConaughey from now on.

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