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It’s International Women’s Day and in honor of the occasion, McDonald’s has solved inequality the world over by flipping their iconic golden arches to make not an “M” but a “W.” Feminism = solved. Thank you, golden arches of freedom and equality!

Oh wait. No.

McDonald’s Lynwood, California location — owned by Patricia Williams — has inverted its giant “M” sign as part of the company’s marketing campaign in “celebration of women everywhere” for International Women’s Day March 8th. The fast food chain has also inverted its logo on all its social media accounts and 100 store locations will get “W” “packaging, crew shirts and hats, and bag stuffers” according to Business Insider.

“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” global chief diversity officer Wendy Lewis, said in a statement.

“From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels, and together with our independent franchise owners, we’re committed to their success.”

It’s a heartwarming message, but women online felt that it was a strange PR move. Like a lot of the “women positive” products and campaigns companies create in March (Women’s History Month), it seems pretty frivolous. No one is solving world problems here, but we’re having a good laugh at least.

Other commenters suggested that McDonald’s do more than make a symbolic gesture to support women. They suggested donating to women’s shelters, reconsidering their hourly wage and addressing sexual harassment in their workplaces. Corporate feminism gets a lot of publicity but it rarely solves any of the real problems facing women. Some ladies online have branded the move “McFeminism,” which seems like the kind of word we’ll soon see in the dictionary.