You know what turns half a century old this year? McDonald’s iconic Big Mac. Canada was the first country to sell the Big Mac outside the U.S in 1968 and in honour of the McSpecial milestone, McDonald’s is introducing the McCoin–dubbed as “the first fully food-backed global currency.” OK, so it has no real currency value (shoot), but it is redeemable for one Big Mac. Starting today (August 2) until August 8, 50,000 coins will be available across Canada.
So, how can lovers of the Big Mac get their hands on these collectible coins? In addition to local radio station giveaways, fans from coast to coast can tweet McDonald’s Canada (@McDonaldsCanada) why they love the famous double-decker sandwich and include the hashtag #BigMac50. Seems easy enough, right?
McDonald’s Canada is celebrating 50 years of the Big Mac by launching MacCoins. Each MacCoin is worth one Big Mac AND we’re awarding 5,000 from August 2-8. Comment why you love the Big Mac with #BigMac50 & #Contest for a chance to win! See Official Rules: https://t.co/g53N85PInO pic.twitter.com/jL5D0jxQKJ
— McDonald’s Canada (@McDonaldsCanada) August 2, 2018
The lucky winners will receive a package of 50 MacCoins, which can be redeemed in-restaurant until December 31, 2018. Yup, that’s a total of 50 free Big Macs — 49, if you want to have one of the collectable coins for keeps.
The commemorative coins feature five unique designs that represent each decade of the Big Mac, while the front of the coin celebrates its 50th anniversary. Over 6.2 million MacCoins are being distributed in more than 50 countries worldwide. Now, that’s a lot of Big Macs.