We hope you’re enjoying that double-double this morning, because it’s about to get scalding.
McDonald’s just cranked up the proverbial heat in the coffee wars against Tim Hortons and Starbucks. The fast-food chain unveiled a standalone McCafe location in Toronto’s Union Station today, the first of its kind in North America, according to the company. Unlike other typical McDonald’s locations, this one will not serve burgers or fries, but will instead feature an offering that noticeably resembles what you’d find at Starbucks. Some of the items the company mentioned so far include a grilled-cheese sandwich on multi-grain bread, apple and brie croissants, quinoa edamame Mandarin salads and a kale and brussels sprouts salad with mixed veggies.
The best part though? The McCafe location serves four kinds of Egg McMuffins, all day long.
So even though McDonald’s announced that it wouldn’t be rolling out its all-day breakfast menu in Canada (at least, not yet), you can still get your bacon and egg fix anytime at this specific location. There are plans to open a second one in the city’s First Canadian Place next year, but there has been no word on further expansion plans.
The opening of the standalone location signals that McDonald’s feels comfortable positioning its coffee, rather than its burgers, as its headline item. Another advantage is that these cafe locations are much smaller than the company’s traditional restaurants, allowing them to infiltrate urban centres more efficiently. If you still think McDonald’s is making a bad move here, the chain reports that it has tripled its coffee sales in Canada since it began offering the item in 2008.
Now is it just us, or is it getting hot in here?
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