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When it comes to including different body types in the world of fashion modelling, men have been left behind by their female counterparts as of late. While plus-sized models like Robyn Lawley, Candice Huffine and Ashley Graham (the latter of whom was the first ever plus-size model to land the cover of Sports Illustrated Swim Suit Edition earlier this year) have been dominating headlines and changing the shape of women’s fashion for years now, the male model’s silhouette has remained mostly unchanged. Tall, but not too tall, and fit, but not too fit.

But thanks to IMG Models, all this is about to change. The modelling agency recently announced the launch of the first ever men’s plus-size division, which they’re calling Brawn. (It does sound better than Big and Tall, doesn’t it?)

The face of the division is none other than Zach Miko, a slashie comedian/actor/model who previously won some headlines as Target’s only plus-size male model.

At 6’6″ with a 40-inch waist, you can be sure that, yes, Miko is indeed “all man.”

“The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men,” Ivan Bart, president of IMG Models, told WWD.

Well said, Bart, and thanks on behalf of big and tall men everywhere.

The launch of Brawn marks one more big change in the fashion industry—and we can’t wait to see where it goes next!

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