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It’s 2018 so by now, you’d hope that representation for women of colour–in all aspects of life–would be rich, abundant, and consistent. Unfortunately, it’s not. Toronto designer Chantal Carter Taylor, however, is changing things up for the lingerie world. Her intimates line, Love & Nudes, aims to represent all women with its diverse range of nude lingerie. Designed with women of colour in mind, Love & Nudes has four shades of nude underwear (Espresso Empress, Knockout Nutmeg, Butterscotch Beauty and Honey Love) that pair perfectly with a wide range of skintones. Using a handy foundation chart or even printable swatches, you can choose which colour is right for you.

A post shared by Chantal Carter (@loveandnudes) on

 

“We’re beautiful in our skin whether it’s dark, whether it’s light, whether it’s medium. We all are beautiful the way we are,” says Carter Taylor, who explains she wanted to reflect the different colours of the world through her designs. “People of colour don’t see positive messages about themselves, or products that look like us in our own skin.” She explains that this is notably one of the reasons why the skin bleaching industry is worth 10 billion dollars.

Not only does racism factor in product representation, but shadeism plays a part too. “I make it a point on my website, to start with the deepest shade and then go to the lightest shade because normally whenever you see different colour shades it always starts from light to dark,” says the former stylist. “Why is that? Because people who are darker skinned are usually pushed to the background and it’s not right.”

We know that the WOC market needs catering to and that products specifically targeted to this demographic are in demand. Just look at the success Fenty Beauty had with its darker foundation shades. Everyone deserves their perfect nude, no matter their skin-tone. As Carter Taylor states, “Love who you are. Love who we are, as we are.” With broader representation out there, the easier we can do just that.

A post shared by Chantal Carter (@loveandnudes) on