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Another day, another Trump controversy, and they just keep getting more toxic. Thursday afternoon, Melania Trump headed to the U.S.-Mexico border in Texas to meet with authorities at a detention center for children separated from their parents when crossing into the United States. While there’s a lot to unpack there, one seemingly-superficial and enraging detail has snatched the spotlight: on the balmy first day of summer, Melania Trump chose to wear an army-style jacket that read “I really don’t care, do u?” to board her plane to Texas.

Now, Melania is no stranger to having her fashion choices criticised, but it’s usually because they are too expensive for the situation or totally impractical. This one just seems cruel (and like she’s looking for a reaction). The $39 widely-available ZARA jacket seems completely uncharacteristic for a woman who never leaves the White House without being expertly styled in designer couture from head to pointed toe. Or maybe it’s more characteristic than we want to think.

Melania’s surprise trip to the border comes one day after her husband signed an executive order reversing an immigration policy he initiated himself in May that enforced a zero tolerance policy on families crossing into the U.S. at non-designated entry points. After receiving world-wide backlash for the policy — which saw children ripped away from their parents and housed in detention centers with cages — Trump and his administration made every excuse in the book for why it was necessary. When that fooled no one, he made the executive order announcement to appease a base that was slowly turning against him. He could have just ended the enforcement of the policy, but “executive order” sounds way fancier, doesn’t it?

That brings us back to Melania’s jacket. Her spokeswoman Stephanie Grisham was clear that FLOTUS meant nothing by it.

“It’s a jacket. There was no hidden message,” Grisham said in a statement. She also tweeted that the media should be more focused on Mrs. Trump visiting children than on her wardrobe.

Maybe. But no one was saying there was a “hidden meaning” — it’s out there in plain English for us all to see. Plus, the First Lady is a former model and is known for making statements with her clothing. There is no way that jacket — which was too warm for the weather and too cheap for the wearer — means nothing.

Donald Trump had the same view. He tweeted later in the day, seemingly contradicting Grisham and throwing out another theory: the jacket is a dig at the “Fake News Media.”

So maybe Melania is making a statement about being over the mainstream media, or maybe she’s making no statement at all. That didn’t stop the internet and the media from throwing around theories about her motivations. Was it to distract from the fact that she didn’t actually visit a detention center and instead just went to a church shelter? Or divert attention from the fact that POTUS’s executive order doesn’t actually help asylum seekers? Was it a sting operation to get the media to cover her clothes just so Fox News could criticise them for covering her clothes? Was it a message to her husband about Stormy Daniels?

One journalist used Melania’s apparent apathy to call others to action. Parker Molloy set up the website IReallyDoCare.com to raise awareness and facilitate donations for 14 organizations that are helping immigrants in the United States.

Even if there really, truly is no meaning behind Melania’s latest outerwear, at the very least, it means she didn’t care enough to consider how the words would be perceived by the 2,342 children and their families who were separated, detained and may never be reunited with their loved ones because of her husband’s actions.