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Happy Birthday, Mickey Mouse! On November 18th, the iconic Disney character turned casual 90 years old and to commemorate the big day, brands have come out with limited-edition collections featuring him front and centre.

Mickey’s story starts back in 1928 when Disney created shorts featuring the clothed mouse. While the first two shorts weren’t successful, the third, Steamboat Willie, was. This animated film was first to synch music and sound effects, a major advancement for film. From this, Mickey took off and has been wildly popular ever since.

Over the 90 years, Mickey has gone through many makeovers. Illustrators have changed his appearance, making him shorter or taller, giving him smaller ears or a bigger nose, you name it. But no matter what he looked like, people never lost interest in this lovable cartoon.

Almost a century later, people still cannot get enough. Consumer search activity provided by eBay Canada shows that there have been major increases in searches for the Disney character leading up to his big day. For example, there has been a 50 per cent increase in searches for Mickey Mouse collectibles and a 40 per cent increase in searches for Mickey Mouse home décor.

Want to celebrate Mickey Mouse’s big 9-0 in style? Scroll through the cool items below that have launched just in time for his big day.