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A plastic surgery procedure that adds dimples to faces is bringing a new meaning to the phrase: “well, if it makes you happy.”

The procedure, which costs as little as $800 U.S. (or around $1,000 CAD), seems to be picking up steam, especially among millennials. According to Wright Jones, a plastic surgeon from Atlanta, Georgia, there’s been an increase in requests for the procedure over the last few years. This may be due to the low price plus the fact that it can be done in as short as half an hour with only local anesthesia.

Thank you soooooo much @drcurves 🤗🤗🤗🤗🤗 I absolutely LOVE MY DIMPLES😍‼️ #DimpleDay was an amazing success! Women from all around the world flew & drove in to get their smiles enhanced! 😊 ‼️ I can’t wait for you guys to see the full #DrCurvesTv episode so stay tuned to @og97.9 And I’ll let you know when it’s up! For more info on #dimpleplasty FOLLOW @drdimplesandcurves & @drcurvesskinandlasercenter now and to schedule your appt for the next dimple day on August 11th… call 678-205-8400 and use my code TANGIEOG to get 10% off your services! 💋 #drcurves #drdimplesandcurves #dimples #dimpleface #dimplequeen #dimplesonfleek #dimplegang #beautygram #atldimples #dimplecreation #beforeandafter #og979atl #TangiesOnOG💋

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The attractive power of the dimple is on display in the radiant smiles of Harry Styles, Kate Middleton, Orlando Bloom, Jennifer Garner, Ariana Grande and many more of Hollywood’s most charming celebs — so it’s no surprise that millennials want a pair of their own.

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Dimples are essentially a bit of the face’s skin that has been tightly attached to the facial muscles, which can easily be replicated through plastic surgery.

By making a small incision in the mouth and creating a “defect” in the cheek muscle, surgeons can attach the underside of the skin to the face’s muscles, creating a dimple-like effect when the cheek muscles are flexed, but not when relaxed.

The full effect comes after a month or two of soreness and swelling, and not without other risks. “Dimples could be overly dramatic, appear underwhelming, look unnatural, disappear with time, or even be located in the wrong place,” Jones told Allure. So if you’re thinking of getting some yourself, just be aware that they won’t last forever and might not be exactly what you envisioned.

Worth it? We’ll let you be the judge.

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