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Beauty is big business, and the latest celeb entrepreneur to throw their hat into the ring may be a surprise — though there’s really nothing strange about it.

Stranger Things star Millie Bobby Brown just launched her new vegan and cruelty-free beauty and skincare brand Florence by Mills, and beyond offering some fun and practical products, it also gives some insight into what’s important to the 15-year-old starlet.

Florence by Mills combines the names of Brown’s great-grandmother and her own nickname, and is a project Brown started working on two years ago. Spending so much time in makeup chairs during her childhood and early teen years, Millie was inspired to create a line of “clean” products, because “every young person deserves to have a good start with their skin,” she explains in the brand’s launch video.

Brown joins the ever-growing list of celebs entering the beauty game, with big names like Rihanna and Kylie Jenner ruling the market, while Lady Gaga and even Selena Gomez are launching their own lines this year. In the ever-expanding world of celebrity beauty companies, Millie Bobby Brown is creating a space for herself with her products targeted to Gen Z.

Leading the charge with PETA-certified, vegan, and cruelty-free products, Florence by Mills is full of fresh-sounding items that we can’t wait to get our hands on. Which ones are we most excited about? The Get That Grime Face Scrub (we’re guessing some of those Stranger Things action scenes played a part in naming this one), See You Never Concealer (lol), and Look Alive Eye Balm piqued our curiosity — though let’s be real, we’ll probably try them all.

With its fun messaging and clean products, we could totally see young Hollywood getting behind this brand. Fresh-faced beauties like Marsai Martin, Bella Thorne, and Nico Parker are just a few names that come to mind — and of course, Millie’s Stranger Things co-stars. Is it safe to assume group face masks will become a regular thing on set?

Something tells us this is just the beginning for Millie Bobby Brown’s brand, and we’re ready for her to turn the beauty world ‘upside down.’ Stay tuned for the official Florence by Mills launch date, and thank us later.