When it comes to dolls, kids’ choices have been pretty limited. Either you grab a Barbie and dress her up in the latest fashions (or cut her hair because hey, who hasn’t?) or else you get her ready for her latest date with Ken. Booor-ing.
Then there are the Disney princesses. Sure, some of them come complete with positive messages (love doesn’t just have to be from a prince; be true to yourself), but it’s still teaching young girls (and boys!) that princess status is something to be strived for.
Where are the down-to-earth, kick-ass dolls that represent just how awesome women can be? Well finally, someone has created one, and we’re predicting it’s going to be one of the hot new toys of the season.
Introducing Ruby Rail, a modern day doll who can do anything a male doll (or action figure) can do, and she does it just as well. The toy is from GoldieBlox, a company that currently has a similar doll of the same name on the market.
The $25 doll doesn’t come with a slew of standard accessories, but with her own skydiving parachute. She’s also got a coder backpack and a bunch of tech toys to boot. Need more female empowerment? The official video introducing Ruby Rails is pretty darned awesome too.
In it, Ruby Rails and GoldieBlox are shown in some iconic movie roles that have been played by men. Think The Matrix, Star Trek, Back to the Future and more. Considering that women only make up 12 per cent of the leads in the Top 500 films of all-time in Hollywood (according to the Representation Project), this is a pretty important doll to have in a kid’s life.
But don’t take our word for it, check out the video below. If you have kids, we’ll bet you’re going to want to add her to this year’s Christmas list. After all, it’s kind of hard not to crush on her even if you’re an adult. It’s cool — we won’t judge you if you play with her too.
Check it out: