Creating one’s outward identity through fashion and beauty can be a form of confidence building and even an art, but aligning creative expression with religion isn’t always easy. For many members of the Muslim faith, the act of wudu requires a person to ensure they are clean of any physical impurities, allowing water to touch every part of their body prior to prayer. For Muslims who practice wudu, this means nail polish, which acts as a non-porous barrier between nails and water, is a no-go. At least it was until now.
Last year, nail polish giant Orly launched their Breathable line of polishes with the idea that a ‘breathable’ polish would help keep nails healthy, using Argan oil, pro-vitamin B5, and vitamin C. The new line of 18 polishes gained a lot of buzz online, with the porous nail polish also adhering to the requirements of wudu.
Similar to a contact lenses, porous nail polish allows water to pass through and touch the nail, thus enabling the customer to wear nail polish while practicing wudu.
Now Orly has teamed up with the site MuslimGirl.com to go one step further and launch a line of their Breathable nail polishes that are also halal certified.
Amani Al-Khatahtbeh, the founder and editor in chief of MuslimGirl.com, described the new partnership with Orly on her Instagram page as being one that listens to women often ignored by mainstream beauty companies. “This isn’t about religiosity,” writes Al-Khatahtbeh, pointing out that Orly’s new line with Muslim Girl marks the first time a large American beauty brand has made products specifically for Muslim women. “It’s about making options available for ALL women to practice beauty in a way that satisfies their needs, and blasting open a space for women who don’t fit the industry standard.”
Setting what should be an industry standard of collaborating with target customers, Orly worked closely with Al-Khatahtbeh and MuslimGirl.com chief of staff Azmia Magane to ensure the new line of halal paint would meet the needs of Muslim women.
IT’S HERE. ✨ @muslimgirl and @orlynails present #HalalPaint, a collection of six halal-certified and water permeable nail polishes made with you in mind. We bring you the first collaboration of its kind with an American beauty brand, catered specifically to the needs of Muslim women. 💖🌙💫 Pre-order the #HalalPaint collection now by clicking the link in bio🔥
Like any nail polish, the full line of five colours are complete with fun names, including Haram-Bae (berry), #MuslimGirlFire (red/hot pink), The Perfect Amani-cure (baby pink), What The Fatima? (metallic taupe), Ig-Noor The Haters (nude), and a clear top coat called Wallah Bro Wipe Out. The limited edition water permeable line is available now for preorder on Halalpaint.com, with all six products priced at $49 USD.
The #HalalPaint collection by Muslim Girl x @ORLYnails is available for preorder now. 💅🏽 For $49 you get the whole line of six halal-certified and water permeable shades, including: 💖 Haram-Bae (berry) 💖 #MuslimGirlFire (red/hot pink) 💖 The Perfect Amani-cure (baby pink) 💖 What The Fatima? (metallic taupe) 💖 Ig-Noor The Haters (nude) 💖 Wallah Bro Wipe Out (clear top coat) Get your hands on them before they’re gone! ✨ Link is in our bio!