How can a bakery make its buttery pastries even more irresistible? By combining their business model with an inspiring mission to create jobs for adults with developmental disabilities.
The Mindful Mouthful is doing just that, providing jobs to 23 bakers and staff. The B.C. based company previously trained volunteers with disabilities to cook, and the food’s popularity as well as a subsidy from the government is now allowing the company to start paying its bakers above minimum wage.
Dominic Rockall, the executive director of The Mindful Mouthful, explained that their customers are excited to order products that are not only delicious, but also help to support those who often have trouble finding work.
The bakery teaches its employees life skills, provides them with a trade, and even acts as a boost of confidence for its bakers.
“It improves their self-esteem, their self-worth,” said Rockall.
Marie Renno, a community support worker who helps out at The Mindful Mouth, agreed with Rockall: “They’re very dedicated to what they do. They’re happy, you know? They have confidence.”
Baker Alyssa Harrison explained that she was happy to be earning a wage and learning new skills at The Mindful Mouthful. “Yes, we get paycheques and we bring them into our banks,” she told CTV News. “It kind of teaches you how to make your own kind of cookies, and teaches you how to do your own ways.”
The bakery sells a variety of baked goods, including cookies, squares, meat pies and quiches. And thanks to the high quality of the food and popularity of the program, the company, which currently receives funding from the Vancouver Foundation, is aiming to become self-sufficient. “Our goal is to, within three years, be self-sustaining,” said Rockall.
To find out where you can order The Mindful Mouthful products, dig in to their website.