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If a New Balance representative called you and offered you free shoes, what would you do? Well, if you were Warren and Donna Kreutziger, you’d hang up the phone. “Donna didn’t know who they were or what they wanted,” Warren recalls. “She just hung up.”

But it wasn’t just the Kreutzigers who were a bit skeptical. Garry Klose, a reserve officer at Marion Police Department, also couldn’t believe it. “With the number of years I’ve been in law enforcement, I can usually tell when people are pulling my leg,” he told the Hillsboro Star Journal.

But New Balance was being sincere. It sought out to give all of Canada the 574 Woods Pack, an exclusive New Balance shoe that is only available in Canadian stores, for free. And to do that, they took to Canada. Confusing? Well, it’s supposed to be, because the brand went to Canada, Kansas. And that’s probably, nay, definitely because it’s considerably less expensive to give everyone in a Kansas township (population: 108) a pair of sneakers than it would be all of the Great White North (population: 35.16 million).

Make no mistake, though. Apart from this stunt, the shoe’s a Canadian (as in Canada, our home and Native land) exclusive that will retail for $110. Which is just one more thing that we get that America does not. You can catch “We’re Not in Canada Anymore” here to see how the townspeople took to their brand-new kicks.