New Year, new makeup trends and products to play with!
2018 is here, and with a new year comes new trends! Beauty expert Carly Ostroff highlights eight new trends with corresponding products that are shaping up to be some of the biggest and buzziest of the next 365 days.
We’re starting to see more diversity in beauty, which also means we’re finally seeing a lot more makeup brands expand their lines to include options for women of all colours. This new line of longwear foundations comes in 33 shades, so there really is something for everyone whether you’re fair or dark. The coverage is buildable and uses fruit extracts like watermelon and raspberry to improve skin texture.
Product: Nars Natural Radiant Longwear Foundation, $60, Sephora
It’s not just about good-for-you products, but also products that are good for the environment. This brand new line is vegan and made with ethically sourced extracts and organic coconut oil. These six mild cleansers come in different scents like sandalwood, Bulgarian rose and coconut water and the bottles are made of 100% recyclable materials.
Product: Love Beauty & Planet Body Wash, $9, Shoppers Drug Mart
The Gold Standard
If there’s a category to invest in this year, it’s skincare. This new serum from the cult French brand Caudalie is natural and keeps skin looking younger. The formula for this range was developed based on five years of research with Harvard Medical School and it’s been a big hit with the makeup pros who are using them on celeb clients like Greta Gerwig for events like the Golden Globes.
Product: Caudalie Premier Cru Serum, $179, caudalie.ca
After a couple seasons of nude nails, nail art is back in a big way. We’re seeing everything from ombré glitter at Tom Ford to crystal embellishments at Philip Plein. With press-on nails and stickers, you can get the look without the time or the cost. Each pack comes with 30 nails, 6 accents and a mini file, so you just peel, press and file for a gel-like mani in minutes.
Product: Kiss Impress Nails, $10, London Drugs
Blue Light Technology
Last year, we saw blue light used to help treat skin, but now it’s literally shining a light to help improve your smile. This light and strip system uses the same blue light technology as dentists to whiten your smile faster than ever before from home. You put the strips on for an hour, and then pop the light in your mouth and apply to the top teeth first for about five minutes and then the bottom for another five. Repeat the process for 10 days.
Product: Crest 3D White Whitestrips with Light, $120, available at mass retailers across Canada
We’ve seen celebs from Rihanna to Kim Kardashian get into makeup, and this trend is just getting bigger. Now Gigi Hadid is teaming up with Maybelline on a collection of makeup that includes liners, lipstick and shadow palettes in neutral shades that suit all skin tones. The eyeshadow palettes come in warm and cool sets – one inspired by the West Coast and the other based on childhood memories.
Product: Maybelline New York Gigi Hadid Eyeshadow Palette, $14, Walmart
Pantone’s Ultra Violet
When Pantone named its colour of the year for 2018, it chose Ultra Violet. It’s a bold and beautiful shade, and one of the easiest ways to pull it off this year is with lipstick. All it takes is a swipe of this pencil by Laura Mercier to add a pop of colour to your beauty look. It’s a full coverage lipstick and it has a matte finish, but thanks to silky conditioners, won’t dry out your lips.
Product: Laura Mercier Velour Extreme Matte Lipstick, $34, Holt Renfrew
Glamour waves made a comeback in 2017, but in 2018, more undone looks are having a moment. Backstage at shows like Sacai and Dolce and Gabbana, hair pro Guido Paulo used a dry texture spray to help hold hair accessories and give a lived-in feel. You want to use this spray on dry styles to add volume and texture for a cool-girl effect.
Product: Redken Windblown Dry Finishing Spray, $30, salonsbeautystyle