Approximately 6.2 Canadians have a disability, but that number isn’t reflected regularly in ads, movies or television shows. Holland Bloorview Kids Rehabilitation Hospital is determined to change that with their new campaign.
The Dear Everybody campaign challenges the advertising and media industries to include more people with disabilities. The initiative aims to create a shift in the media landscape by encouraging brands and companies to start generating inclusive messaging and advertising. According to recent studies, only 2.7 per cent of characters in the 100 highest-earning movies of 2016 had a disability, and only 2.1 per cent of regular characters in prime-time TV during the 2018/2019 season had a disability. And that’s not where the bad news ends—only 4.8 per cent of disabled characters in the top 10 TV shows in March 2016 were played by actors who had that disability in real life.
George Alevizos and Sheriauna Haase recently dropped by Your Morning to talk about their experience with the initiative and why its’ so important. You can watch their interview in the above video clip.