If you’re a cyclist, you know things can get pretty dicey out there on the streets.
After all, the road-sharing system we have in place just isn’t fair. There’s you, pedaling furiously on your tiny aluminum frame trying to keep up with motorized traffic while some horn-blaring metal juggernaut inches closer to shafting you right off the street and into impending doom.
Advantage: car. Every. Damn. Time.
Nothing about these near-death experiences screams “safe”. And while helmets are great, they don’t provide the same level of peace of mind as say, airbags or being locked inside of an 8-ton metal casing. Luckily though, there’s now a second line of defence.
Introducing, LifePaint. Created by the automaker Volvo, in collaboration with advertising agency Grey London and Swedish startup Albedoo 100, it’s a transparent spray that cyclists can apply to their clothes or bikes before heading out for a night ride. It goes on invisibly during the day, but after the sun goes down it shines brightly when hit with a source of light, like an oncoming headlight.
It also doesn’t leave marks on clothing, and it can be washed off.
“When you apply it to a surface the reflective particles stick together with a special adhesive, making the spray invisible by day but light up at night,” said Anders Willving, who works in product design for Albedoo 100.
Right now the spray is available for free inside six London cycling shops, but Volvo may consider expanding it internationally if all goes well. And we really hope they do, because in Canada 92 per cent of all cyclist fatalities occur as a result of crashes with motor vehicles, according to sharetheroad.ca.
Until then, we’ll keep strapping on those helmets and hoping for the best.
Check out the video above.