Bodies come in all shapes, skin tones and sizes, so shouldn’t the dolls that our children (and if we’re being honest here, that we) play with reflect that diversity? And no, we’re not just talking about female dolls here — male dolls are a thing too, people.
That’s why we want to celebrate toy maker Mattel today, as it expands on its inclusive line of Barbie dolls in Canada. If you’ll recall last year the company introduced its Fashionista line of dolls — Barbies that come in varying shapes, sizes and skin tones, with different hairstyles and eye colours to boot. This year they’re taking that initiative one step further by also introducing more diverse Ken dolls.
“The New Crew” is an all-encompassing line of 15 new boy and men dolls with different body shapes and skin tones designed to better reflect reality, which in our opinion is a step in the right direction. Sure, there’s still a gap between these dolls and the many, many races and body types that need to be represented, but it’s a start.
“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” the GM and senior VP of Barbie, Lisa McKnight, said in an official release announcing the news. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”
We’d probably add girls ‘and boys’ to that sentiment, but we digress.
Anyhow, these Ken dolls will now come in three different body types, seven skin tones, nine hairstyles and eight hair colours. This is in addition to the 24 additional diverse Barbies that the company plans to launch alongside The New Crew. It goes to show that change is slow but inevitable; in the last three years Mattel has launched more than 100 new dolls that break the traditional Barbie mold.
Want to get your Barbie-loving hands on a new wave doll of your very own? Head over to Walmart, Toys R Us or Amazon.
Before you go, here are some crazy facts about Barbie: