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Your kids might never eat fast food again.

Let us introduce you to McDonald’s new nighmare-inducing mascot, Happy. Complete with the eyes of a serial killer, its psychotic stare will definitely give your kids all the motivation they need to get up and run for their little lives (hey, that still counts as exercise).

As for what happened to Ronald, there’s been no word.

The new mascot was introduced to motivate kids toward “wholesome eating” habits, as well as usher in the Happy Meal’s latest side dish: Low-Fat Strawberry Go-Gurt.

Even though the sight of him might make you want to cringe, Happy has actually done quite well as an animated ambassador in other countries. He first appeared in France in 2009, and then spread to Latin America as well as other European nations.

As for North America though, the jury’s still out:

What’s your stance? Lovin’ it? Or just plain terrified? Let us know below!