Hashtag campaigns are trendier than tracking Trump‘s every move, but this is one that we can really get behind. #BellyJelly is a movement by San Francisco-based body positive foundation Movemeant, which is encouraging women to be proud of their bods, and show off their stomachs when working out.
“Embracing our ‘belly jelly’ and celebrating that women are physically strong despite a little jiggle, is a powerful statement and one we hope will inspire women and girls across the country,” said Jenny Gaither, founder of Movemeant, in a press release.
Gaither is right. Most of us don’t have perfectly Photoshopped abs like a glossy fitness magazine cover model (not to mention, the expertly styled locks, full face of makeup and spray tan that these models boast). And you know what? That’s okay! In fact, it’s more than okay, it’s absolutely normal. So why are we covering up when we get our sweat on?
The campaign has a seriously motivating video to help shift the mindset. Truth: we’ve watched three times already today.
“When you own your belly jelly, you expose your grit, your strength, who you are,” the video states. “When you own your belly jelly you’re being radically honest.” Heck. Yes. This makes us want to throw on our workout gear and do 100 burpees (or at least attempt to).
Movemeant is currently raising funds, too, for a body-positive curriculum that would teach young girls to think positively about their appearance, and use fitness as a tool to get strong, healthy, and boost confidence.
Sports bras for all! It’s time to love what your #BellyJelly represents, ladies.