How do you make a political, social or pop culture statement in 60 seconds or less? If you’re the National Film Board, you simply hire a bunch of talented Canadian filmmakers and let them go to town. Sort of like Twitter, but in video form.
The result is a collection of 14 new short films under the umbrella title Naked Island. These offerings, which are available on Facebook and Vimeo, tackle everything from our health, protesting and drinking to war, hipster life and virtual reality.
These videos are weird to say the least, but they’re also kind of cool and hip. The NFB has always pushed outside the box, but it’s been a while since we’ve seen shorter offerings like this really make an impact. (Does anyone else remember the Log Driver’s Waltz or The Cat Came Back?)
“We Eat Shit,” written, directed and animated by Chris Lavis and Maciej Szczerbowski, for example, really makes us rethink that bag of chips we were craving earlier. And don’t get us started on their other offering, “We Drink Too Much.” Basically, don’t watch either of them if CGI birds scare the crap out of you.
Meanwhile, we couldn’t even begin to tell you what’s going on in “Be Cool” from director and animator Chris Landreth. There’s a singing head, a Canadian flag, and an obvious PSA against being “an asshole.”
Then there’s “Sext Ape” from director Laurence Vallières, which basically tells us something we probably already know: our phones are having more sex than we are.
These micro ads all add up to a pretty eclectic and ground-breaking collection of PSA ads for a “new era” of consumers. Heck, with all the technology and shifting perspectives going on the last few years, we’d even venture so far as to say these are refreshing. But don’t take our word for it — check some out for yourself.
Just don’t be surprised if you walk away slightly disturbed afterwards.
In the meantime, let us just leave you with this little doozy, aka “Simulated Life” from writer and director by Malcolm Sutherland: