Seems like nowadays, all our possessions are equipped with some kind of computer to make our lives easier. From light switches to pens to watches and vacuums, there’s no shortage of everyday items that have been made “smart.” It should come as no surprise then that Nike has developed the Adapt BBs — a new basketball shoe that is basically the future.
Nike isn’t new to the smart shoe game — they launched the self-lacing, more expensive $720 USD Hyper Adapt 1.0 in 2016 — but this time around, the sneakers cost less and do more. At $350 USD, the Adapt BBs don’t just self-tie. According to GQ, “a small, maybe two inch-by-two inch ‘brain’—sits in the center of the midsole.” That’s where the magic happens.
Introducing Nike Adapt BB. Power laces for the perfect fit.
— Nike (@Nike) January 15, 2019
“During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience,” says Eric Avar, Nike VP Creative Director of Innovation. And this shoe does just that. You can control the loosening and tightening manually (via buttons on the shoe) or through an app. From there you can save your favourite settings and load them depending on the situation you may find yourself in.
According to Gadgets 360, “The products carry sensors, accelerometers and gyroscopes that can give Nike a full, personalized snapshot of its owner’s performance.” The Adapt BB is only the beginning. Nike plans to utilize the technology in other sportswear and lifestyle items in the future. Imagine clothes that tailor to you with the flick of your smartphone.
Wanna catch a glimpse of them in action? The shoes will be making their NBA debut as Boston Celtics’ Jayson Tatum will be wearing them at tonight’s basketball game against the Toronto Raptors. If you want to cop your own pair, however, you’ll have to wait for when the shoes become available to the public on February 17th.