The 2014 Winter Olympics in Russia were fraught with fears and concerns over the country’s homophobic laws against the LGBTQ community. Now, five days into Rio’s 2016 Summer Olympics, Nike has delivered a history-making ad that will hopefully be the norm by the next Olympics.
Airing during last night’s Olympic coverage, Nike’s latest ad features duathlete Chris Mosier, the first transgender athlete to make the U.S. men’s national team and the first transgender athlete to be featured in a Nike ad.
The 40-second spot was filmed over two days in Mosier’s home state of New York, with the 35 year-old Olympian running and biking through NYC, training in a gym, and even appearing shirtless in a locker room.
The inspirational ad has already garnered over 2.2 million views on YouTube and has thankfully amassed more thumbs up than down.
While Mosier’s status as a transgender male is addressed in the first line of the spot, the ad doesn’t pander or pull on viewers heartstrings, instead focusing on Mosier as a top athlete and a person to inspire others to push themselves.
Mosier transitioned in 2010 and in 2014 he launched the site Transathlete as a resource for athletes, students, administrators and coaches.
In addition to being the first trans athlete to make the Men’s National Team, Mosier is also the first trans athlete to pose for ESPN The Magazine’s annual Body Issue. In 2015, Olympic medalist Caitlyn Jenner became the first transgender athlete to accept the Arthur Ashe Courage Award at The ESPYS.