October is Breast Cancer Awareness Month and, across Canada, many brands are offering products where a portion of the proceeds will go towards breast cancer research and awareness. That means it’s easier than ever to shop for a worthy cause.
Breast cancer is the most common cancer among Canadian women (excluding non-melanoma skin cancers). It is the 2nd leading cause of death from cancer in Canadian women. Breast cancer can also occur in men, but it is not common. In 2017, an estimated 26,300 women were diagnosed with breast cancer.
Style expert Meredith Shaw shows us some of the products you can get your hands on.
The H&M x Rethink capsule collection consists of five limited-edition statement tees designed to support breast health and the facts surrounding breast cancer. All of the proceeds go directly to Rethink Breast Cancer.
H&M x Rethink capsule collection, $17.99 each
Looking for amazing support that supports the cause? This October, Knix will be donating 5 per cent of sales from the 8-in-1 Evolution Bra (padded and unpadded) in Passion and Blush, as well as every pair of Athletic Underwear in those colours, plus a limited-edition underwear in bikini, boyshort and thong.
Knix Evolution bras, from $66 and underwear collection, from $18
This year, Aerie is offering a limited-edition sports bra and leggings. Aerie will donate 100 per cent of the sales from both the sports bra and leggings.
Aerie Sports Bra, $34.95 Leggings, $59.95
Throughout the month of October, Smythe will donate $50, from every Rethink Pink Wool Duchess Blazer sold, to Rethink Breast Cancer.
Smythe Duchess Blazer in Rethink Pink, $695
BIKO has designed an exclusive, limited-edition Rose Gold Capsule Collection. Twenty per cent of each piece (designed and manufactured in Toronto, Canada, with love) sold will be donated to Rethink.
BIKO x Rethink Limited-Edition Rose Gold Capsule Collection, $68 to $328
Show your lips some love. Gee Beauty will donate 10 per cent of all lipstick and lipgloss sales to Rethink Breast Cancer in October, plus they will add $2 per post on @geebeautystudio with #geekissesforcause.
Gee Beauty Products, $28 and up
Lindo F is the only brand that lets you design your own pom pom toque online. Featuring five toque styles in 100 oer cent merino wool in 30 trending colours AND lush collections of faux and real fur poms (Nafa Northern and Saga sourced). When you create the perfect toque in one click, $5 from each toque purchased online will be donated to Rethink.
Lindo F Toque Collection, $99 to $149
KITCHEN STUFF PLUS
Celebrating five years of partnership this October, Kitchen Stuff Plus will give all customers the option of rounding up their purchase to the nearest dollar, or making a donation of their choice to support Rethink Breast Cancer.
For more than 15 years, Cashmere’s annual fund-and-awareness raising efforts have raised millions of dollars for the breast cancer cause – each year being kicked off with the Cashmere Collection’s debut. In honour of the 15-year milestone, this year’s collection, themed the Crystal Ball, features 15 new Canadian designers with a sparkling twist; each Bathroom Tissue Couture creation is embellished with 4,000 crystals.