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If you’re a celebrity child, you can become a style icon before you can even walk. And that’s a lot of pressure if you are two years old and have no clue what a Balenciaga or a Christian Louboutin even is. And yet, such is the celebrity machine. It happened to Suri Cruise and Blue Ivy, and now it’s happening to North West. Kim Kardashian recently posted a photo of a gift from Balmain in Paris. That gift was three custom-made jackets for North West. And, just so you know, Balmain isn’t in the business of making kids clothes.

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In adult sizes, those jackets would costs thousands of dollars. But when you’re North West, style muse, you get this kind of thing for free. It got us wondering about kids and their impact on sales. And when we think of kids who can get people to buy things, there’s no better place to turn than Prince George of Cambridge. The little guy can make things sell out. So who is the ultimate pint-sized style muse? North West or George? We find out once and for all: