The next time you buy a coffee at Tim Hortons, get another one for James.
Before a tragic snowmobile accident claimed the man’s life in February, James Bidgood used to always buy a coffee for the next person in line when he visited the restaurant chain.
“That’s the kind of person he was, he liked to make people smile and laugh,” his best friend, Jason Alexander, said. The two men had been friends since they were 12 years old, regularly trekking out for fishing and camping trips as kids. Needless to say, when Bidgood died at 35, the news hit Alexander really hard.
That’s why, to honour his late friend’s legacy, he launched the #OneforJames campaign. It’s a pay-it-forward initiative that encourages people to buy a coffee for the person behind them, just as James did. The way it works is simple:
The Facebook page set up for the campaign exploded on social media, now boasting more than 2,500 fans. Many of them actually began tweeting or sending in photos of their #OneforJames purchases:
It was great to see the smile on the woman’s face behind me when she got her coffee! #oneforjames
— Chad Campbell (@ChizBomb) May 25, 2015
The trend soon went full circle, and even Bidgood’s daughter Maggie landed a #OneforJames cup of her own:
Before long, the hashtag was even trending south of the border:
Entire organizations even got on board:
— MADD Peterborough (@maddpeterboroug) May 25, 2015
— EXTRA 90.5 FM (@ExtraPtbo) May 25, 2015
If you’re still hesitant to go out and order one for James yourself, you can see how easy it is right here:
Now when the time finally comes, raise your paper cups and dedicate a “Cheers!” to James for doing the small things that make a big difference in people’s lives.
We hope his legacy is one that truly lives on forever.