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The next time you buy a coffee at Tim Hortons, get another one for James.

Before a tragic snowmobile accident claimed the man’s life in February, James Bidgood used to always buy a coffee for the next person in line when he visited the restaurant chain.

“That’s the kind of person he was, he liked to make people smile and laugh,” his best friend, Jason Alexander, said. The two men had been friends since they were 12 years old, regularly trekking out for fishing and camping trips as kids. Needless to say, when Bidgood died at 35, the news hit Alexander really hard.

That’s why, to honour his late friend’s legacy, he launched the #OneforJames campaign. It’s a pay-it-forward initiative that encourages people to buy a coffee for the person behind them, just as James did. The way it works is simple:

#oneforjamesEasy peasey mate!

Posted by One For James on Saturday, May 23, 2015

The Facebook page set up for the campaign exploded on social media, now boasting more than 2,500 fans. Many of them actually began tweeting or sending in photos of their #OneforJames purchases:

#oneforjames
Feels great to spread the love!

Posted by Alexandra Hendry on Monday, May 25, 2015

The trend soon went full circle, and even Bidgood’s daughter Maggie landed a #OneforJames cup of her own:

And if that doesn’t pull on your heart strings….

Posted by One For James on Sunday, May 24, 2015

Before long, the hashtag was even trending south of the border:

Doing it in CT (Connecticut, US) isn’t as impactive but the message is the same. And yes, Starbucks or Dunkin donuts or…

Posted by Jeanne Siddell-Strebel on Saturday, May 23, 2015

From Pensacola, Florida (:

Posted by Melissa Melvin on Monday, May 25, 2015

Entire organizations even got on board:

If you’re still hesitant to go out and order one for James yourself, you can see how easy it is right here:

How easy? This easy. #oneforjames

Posted by One For James on Sunday, May 24, 2015

Now when the time finally comes, raise your paper cups and dedicate a “Cheers!” to James for doing the small things that make a big difference in people’s lives.

We hope his legacy is one that truly lives on forever.

James and his family