Leave it to Oprah Winfrey to know what the people want. As someone who has finally found her groove when it comes to her relationship with food and making healthy choices, the next logical step for her was to take on the food industry. And because Oprah doesn’t really fail at anything, we think her collaboration with Kraft Heinz will be a resounding success.
O, That’s Good! is her new line of health-conscious, heat-and-eat foods, reports People. But what’s different about her collection is that it’s focused on comfort food — things people eat (or want to eat) all the time but feel like they can’t. Thanks to a healthy twist, her products not only tastes good, but are good for you too.
Oprah told People that she was intrigued when Heinz approached her about “making nutritious food accessible to a lot of communities that do not have that option.” That’s right, her line of meals, which will be found in the refrigerated sections of grocery stores in the U.S., are affordable. The soups — broccoli cheddar soup (with added butternut squash), creamy tomato basil soup (with added celery and carrots), baked potato soup (with added cauliflower) and creamy butternut squash soup (with added pureed sweet potatoes and carrots) — will retail at supermarkets for $5 USD ($6 CAD) each. The sides — mashed potatoes (with added mashed cauliflower), three cheese pasta (with added butternut squash) and creamy Parmesan pasta (with added white beans) — will cost around $4 USD ($5 CAD) each.
Winfrey was involved in developing and testing the products from start to finish to create recipes that she knew she liked.
“We’re not calling it diet food because people don’t want to be on a diet,” Winfrey explained to People. “We’re not putting points on [the packaging] so that people can’t say, ‘What if I’m not on that program?’ It’s just a step in the direction of getting folks to eat better.”
Which is why Winfrey chose to collaborate with Heinz instead of Weight Watchers, even though she’s the latter’s spokesperson. She wanted it to be accessible for everyone.
Oprah even joked about starting her very own bread company, but hasn’t been able to wrap her head around one big issue: “You can’t get it to last without putting a lot of preservatives in it. So it’s important to me [that everything] be as desirable and fresh as possible.”
Well, if there’s anyone who can figure it out, it’s Oprah.