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Oprah can do no wrong. Most recently, the talk show queen, philanthropist, writer, producer and all-around media mogul gifted us with an impassioned speech while receiving the Cecil B. DeMille award at the Golden Globes. Taking to Instagram before the awards, she shared a getting-ready video and asked her followers to tell her what they believed was the greatest cosmetic invention of the 20th century (that has been carried into the 21st).

A post shared by Oprah (@oprah) on

“Mascara,” said some. “Concealer,” wrote others.  But does it matter what we think? No. The only answer that matters is Oprah’s.

“Hair colour,” she said enthusiastically. “Gonna wash that grey right out of my head,” she continued as her stylist happily stood by with a bowl of hair dye. The video ends with Oprah thanking Lady Clairol. It was Miss Clairol (a.k.a. Joan Clair) after all, who popularized discreet at-home hair dying with Miss Clairol Hair Color Bath in the 1950s.

And now that we know what she’s most grateful for cosmetically, we’re curious to know about number 2, 3, 4, and 5. Because whatever Oprah is doing, it’s working.