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Paris Hilton has been one busy heiress. Though her fame may not be in its early aughts peak, Hilton is still in the limelight. There’s her social schedule, packed with red carpet appearances and parties, her gig as a DJ and her eponymous fragrance line with 23 scents to date.

But the Hollywood socialite and former reality-TV star has also been building a cosmetics brand that, though we’re a little late to the party, has developed something of a cult following. Ladies and gentlemen (but mostly ladies), behold Paris Hilton Cosmetics:

#ParisHiltonCosmetics 💄

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Here’s Paris with a spread of her goodies.

#GirlBoss 👑 @ParisHiltonCosmetics ✨💄✨

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No joke, right? And according to sources of Refinery 29, the quality of the products is tip top too, prompting some fan girls to go out of their way on a sort of treasure hunt from discount store to third-party web retailers and so on. Apparently it’s that good, even if some of the packaging is a little tacky looking.

#ParisHiltonCosmetics 💋

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If you’re not into a discount store marathon but still want to try some Paris Hilton Cosmetics — maybe the Pretty Fun and Fearless holographic lip gloss — there may be hope, as rumours of distribution within big box stores are flying.

#ParisHiltonCosmetics 💋

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So how late to the party are you if this Paris cosmetics line is news? Well, the brand was soft launched in the US two years ago, but don’t worry, there’s still plenty of time to hop on the bandwagon.