If the number of those who drink and drive plummets in the small town of Kensington, Prince Edward Island, they’ll have Nickelback to thank. The town’s police department have come up with an unusual (and hopefully surefire) punishment for impaired drivers: a date in the backseat of a cruiser with the sweet stylings of one of Canada’s most polarizing rock bands.
The Kensington Police Service posted the warning on its Facebook page, suggesting to those who get behind the wheel after partaking in a slew of alcoholic bevvies that they might want to think twice. Or else.
“So, the Holiday Season is upon us and that means more social events, staff parties and alcohol based libations,” the post reads. “Now, with that being said, know that the Kensington Police Service will be out for the remainder of year looking for those dumb enough to feel they can drink and drive. And when we catch you, and we will catch you, on top of a hefty fine, a criminal charge and a year’s driving suspension, we will also provide you with a bonus gift of playing the office’s copy of Nickelback in the cruiser on the way to jail.”
Think of what “How You Remind Me,” “Savin’ Me” and “Photograph” sound like when you’re sober. Now throw in a bad decision and confinement and it’s basically torture.
It was Constable Robb Hartlen who came up with the Nickelback course of action. Hartlen, who handles the department’s social media, told Vice News it would be a unique way to connect with the community, all while spreading an important message (all while taking a shot at one of the easiest targets in show business). He also added that while the Facebook post seemed fun and light, it by no means was meant to downplay how serious drinking and driving is — especially considering PEI actually has one of the highest rates of impaired driving in Canada.
“It’s not that we think it’s not a serious message. It’s that police are viewed as this stoic, stone-faced entity,” he explained to Vice News. “People listen better when they can relate.”
No word on whether the Kensington Police Service actually has a cruise in its fleet that has a cassette player that works but we’re sure if worse came to worse the officers would pool their change together to buy a Nickelback CD. Music to our ears.