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What’s on today’s menu? A big ol’ plate of body-positive messaging, that’s what. Plus-sized clothing label Penningtons has launched a new campaign that’s all about self love and acceptance.

Dubbed #iwontcompromise, the movement encourages women to share photos of what they admire about themselves from their fashion sense to their fitness regime, regardless of their physical size, via social media. The brand’s website describes the campaign as one that “celebrates doing what we love, wearing what makes us feel good, and being who we are without compromise.”

We’ve said it before and we’ll say it again: this is a message we can get behind.

Penningtons polled its Facebook following and found that 95 per cent of their audience felt discriminated against because of their size. When nearly every single woman feels shamed because of her body, something’s got to give.

To kick off the campaign, the Canadian company sent an army of plus-sized models into Toronto’s bustling Union Station wearing just a pair of denim and a black bra. Each woman proudly held a sign that read: “Tweet this to spread the word. #iwontcompromise.”

Here’s some footage from model Courtney Mina’s account, just to give some perspective of the awesomeness that unfolded as these powerful women stormed one of the busiest parts of Canada’s largest city. So cool!

The models who participated in the campaign kick-off shared some powerful messages after the event.

“I will NEVER compromise myself ever again to meet someone’s perspective on how my body should look,” wrote Catherine F., a model with B&M Models in Toronto.

I participated in @penningtons #iwontcompromise campaign because I wanted to show every man who ever told me that I was too fat to love, every girl who ever teased me in grade school because I had a fat ass, to the students in residence who called me a pig, and to every person who’s ever made me feel like I was less deserving of happiness or of love because of my size… that I am taking a stand against body prejudices and that I will NEVER compromise myself ever again to meet someone’s perspective on how my body should look. I want my followers to be proud to follow me because while I preach this mentality, I live it everyday. This is not something I voice hollowly – this is something I have lived and breathed my entire life… a slow and steady confidence that grows like a Phoenix out of the ashes of despair. A confidence that empowers you to hold your head high no matter how people look at you, and fans the flames of self love so much so that you become impenetrable to hate because you don’t give AF what stupid, ignorant people think. 💁🏼 . . #BodyPositive #RockYourCurves #bnmcurvy #plusmodelmag #beautybeyondsize #psmodel #fashionforwardplus #effyourbeautystandards #lovetheskinyourein #iamsizesexy #respectmycurves #iamcurve #curvymodel #daretowear #tcfstyle #stylefilesplus #styleinfluencer #styleandcurvemag #daretobe #curvygirlsvip #pmmlovemybody #pmmspotlightmodel #plussizelingerie #lingerie #thesecurves #plusmodel #plussizefashion #curvy #plussize

A post shared by Hourglasscath ⌛️ (@hourglasscath) on

Championing body diversity is definitely something we need in our lives — especially in the age of social media where so many young girls are inundated with unrealistic body goals. We absolutely #wontcompromise. Not that we’ll be walking around in our bras in a busy city, but we sure do support the models who did on our behalf.