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Remember earlier this year when Canada was supposed to get a nation-wide text alert and it failed epically? Well, the same thing happened in the United States this week, except they called theirs a “Presidential Alert.” The problem? Maaany people don’t want alerts from that particular president. And they expressed those views. Like, a lot.

So basically, this thing was a joke long before it even started. And it continued to be one all day … and into the next day. Essentially, no one is taking it seriously and it’s not a worldwide meme. Welcome to 2018: where people can’t even take a potentially life-saving technology seriously.

We’re not complaining, just simply observing.

Could this have all been avoided by simply calling the thing “Federal Alert,” “Government Alert” or even just “Emergency Alert”? Yes, totally.

Jimmy Kimmel went full Hollywood and gave the “bad idea” the same treatment Twinkletown gives every other bad idea that crosses its path: he made a movie about it.

We can only hope that if there’s ever a real mass emergency, the alert system will actually be effective.