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Unless you’re living under a rock, by now you should have heard of the philanthropist, pop-star, fashion mogul named Rihanna and her makeup line, Fenty Beauty. Earlier this month, Fenty Beauty released their latest round of products made to complement the upcoming hot, summery days. Among the three new products is a body luminizer called, Body Lava.

To promote the luminizer, Rihanna posted a sultry video on Instagram where she demonstrated the effects of Body Lava. In the vid, the pop star is seen rubbing the luminizer on her shoulder using her Face & Body Kabuki Brush.

Because this is the internet and Rihanna has a long-standing meme track record, people (specifically men) have begun to make parodies of the over-the-shoulder Body Lava demonstration video.

If you’re in the mood to see topless dudes stare seductively at a camera with outlandish props, take a look at the compilation of parody videos originally posted on Reddit by SomeOtherMate.

Yes, you saw that correctly, he used a dog as a blending tool (we predict that Fenty Puppies are coming soon). The video has gone viral since its release and now people are taking to Twitter to post their own parody clips.

A fairy dusting broom:

Socks are multi-purpose:

Why not get some exfoliation with your Body Lava application?

Hungry?

#LifeHack:

Stay sweet, stay moisturized (yes, those are nunchucks):

#RihannaChallenge anyone?